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Why does the word count matter?
Defining text length is quite apparent: it’s how long your text is. But why does it matter? You have a higher chance of ranking in Google if you write long, high-quality blog posts of 1000 words or more. We’ve also experienced this ourselves; we have written quite some articles that are over 2500 words — our Shopify SEO ultimate guide almost hit 9000! They are cornerstone content, and they help our organic traffic grow. Here’s how long articles contribute to SEO:

When your text is longer, Google has more clues to determine what it is about. The longer your (optimized) text, the more often your focus keyphrase appears. This is no excuse for keyphrase stuffing, though! If you optimize your copy naturally, your focus keyphrase will pop up here and there throughout your text. You can also fit in more synonyms and related keyphrases. In a longer post, you can add more headings, links, and images, in which you can also mention the keyphrase. So more content means more on-topic, high-quality information here.

A longer text might also help you rank for multiple long-tail variants of the keyphrase you’ve optimized your text for. That’s because, in a lengthy text, you probably address various topics. Your article, or your other posts that take a deep dive into the subtopic, will have a chance to turn up in search results for the long-tail variants of your keyphrase. If you do some intelligent internal linking you can even boost the traffic to the extensive post you’ve written. This will help you drive more organic traffic to your site.

The most important thing when writing long (or any kind of) posts is – write for your audience. That may sound obvious, but it is surprisingly easy to get distracted and start adding irrelevant information. So start by thinking about questions a reader could have about the topic you’re covering. Then, provide clear answers to those questions. Of course, the answers should be well-written and readable.

What should you do to make your text readable? Your text needs to follow a logical line of thought. To accomplish that, we advise you to start every paragraph with a topic sentence, i.e., a sentence that gives off the main idea of that paragraph. Then, use the rest of the paragraph to elaborate on the topic sentence. Be sure to keep your sentences and paragraphs short and snappy. If you find any unnecessary words and sentences – delete them. Of course, you should connect the ideas you present in and between paragraphs. That is why it is good to use plenty of transition words. And, to keep the audience engaged, you might want to keep down the use of the passive voice.

Use headings
One way of structuring your text is by using headings. Headings within a text serve (at least) two purposes. First: they show a top-down hierarchy. You immediately see that a subject has, for instance, three subheadings that elaborate on it further. Another function is for scanning. You can let your readers know what a paragraph is about by using clear headings. That also makes your text pleasant to rea

Also, if a page consists of few words, Google is more likely to think of it as thin content. All search engines want to provide the best answers to the queries people have. Thin content is less likely to offer a complete answer and satisfy the needs of the public. Consequently, it will probably not rank very high.